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Filippa K

AW26 Pre Campaign
Date

Sep 2026

Description

Filippa K presents its AW26 Pre campaign, a collection of imagery that explores a minimalist and tailored aesthetic through an urban lens. Shot by photographer Magnus Lechner, the series captures a sense of modern ease by blending classic silhouettes with casual, everyday elements. The campaign features fashion styling by Maria Barsoum and hair styling by Henrik Haue. Across the visuals, models Lesia Havrylets and Efraim Schroder appear in layered ensembles, ranging from structured pinstripe suits and leather jackets to oversized knitwear. The work leans into clean, natural light, utilizing both monochrome and warm color palettes to emphasize texture and form. Techniques such as direct hard light and tactile close-ups define the series, framed by consistent typographic overlays. The result is a series of commercial portraiture that highlights the brand’s focus on clean, essential design.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Context

Advertising Campaign

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