Ferrero captures a morning routine in this commercial for Plumcake, focusing on the sensory qualities of the product. The film uses live-action technique to feature a young couple in a domestic kitchen, highlighting the snack's texture through close-ups of the cake being handled and consumed.
The spot incorporates abstract sequences of yogurt and almonds, set against warm lighting and a clean aesthetic. Production was handled by 360FX, with post-production and VFX provided by Laconic.
