Ferragamo: Salvatore Ferragamo F/W 2025 Campaign
Brand
Date
Sep 2025
Description
Ferragamo’s F/W 2025 campaign, led by art director Fabien Baron, focuses on the intersection of heritage footwear and modern luxury fashion. Photographer Craig McDean captures model Mariacarla Boscono within an architectural, neutral-toned interior space. The series leans into an editorial aesthetic, utilising a split-frame composition to contrast architectural surroundings with the tactile details of leather handbags and footwear. With fashion styling by Lotta Volkova, the campaign makes use of natural light and an analogue / film finish to ground the focus on accessory textures.
Style
Editorial, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Chocolate
Jet Black
Background
Hotel Lobby
Context
Advertising Campaign
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