Ferragamo

Sep 2025

The Ferragamo Fall/Winter 2025 campaign centers on a collection of footwear and accessories captured in a refined, architectural setting. Shot by photographer Craig McDean, the imagery leans into a clean editorial aesthetic, utilizing natural light to highlight the textures of leather and stone. Art direction by Fabien Baron organizes the campaign through a series of split-frame compositions, placing model Mariacarla Boscono alongside curated arrangements of footwear. The execution relies on analogue film techniques to emphasize the structured, neutral-toned environment and the craftsmanship of the featured luxury pieces. Fashion styling by Lotta Volkova complements the setting by grounding the focus on the collection's details.

Editorial, Clean

Analogue / film, Natural light

Luxury Fashion Houses

Hotel Lobby

Advertising Campaign