Ferragamo: ALEXA CHUNG x HUG BAG
Brand
Date
Feb 2024
Description
Ferragamo presents a new campaign centered on the Hug Bag, featuring Alexa Chung. The visual narrative captures the structured silhouette of the accessory through clean, editorial compositions, contrasting soft textile elements with industrial architectural details. Photographer Marek Chorzepa utilizes both direct natural light and sharp flash techniques to emphasize the material textures of the leather bag and velvet outerwear. The imagery maintains a polished aesthetic, set against a backdrop of marble, frosted glass, and diamond-plate flooring.
Style
Editorial, Vertical, Clean
Industries
Color
Jet Black
Nude / Sand
Context
Advertising Campaign
Associated creatives
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