Ferragamo
ALEXA CHUNG x HUG BAG
Brand
ProjectALEXA CHUNG x HUG BAG
Date
Feb 2024
Description
Ferragamo showcases the Hug Bag in a campaign featuring Alexa Chung. Captured by photographer Marek Chorzepa, the imagery highlights the structured leather accessory through a series of editorial portraits. The project leans into a clean, minimalist aesthetic, utilizing natural light and deliberate flash to accentuate the material textures of velvet and leather. Set against architectural backdrops of veined marble and industrial diamond-plate flooring, the photography focuses on the interplay between the brand’s refined silhouettes and Chung's styling.
Style
Editorial, Vertical, Clean
Industries
Bags & Accessories
Color
Jet Black
Nude / Sand
Context
Advertising Campaign
Associated creatives
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