Fendi
Fendi Mamma Baguette starring JADE
Brand
Date
Feb 2025
Description
Fendi spotlights the Mamma Baguette collection in this cinematic fashion campaign featuring singer Jade. The series utilizes moody, low-key lighting and rich textures to frame the accessory within theatrical and automotive settings, ranging from draped stage environments to reflective vanity setups. Photographed and directed by Scandebergs, the imagery relies on a dramatic chiaroscuro approach, punctuated by warm, glowing highlights. The project features set design by Thomas Bird, who introduces tactile elements and vintage motifs, while choreography by Benjamin Jonsson informs the performer's movement in the stage-based sequences.
Style
Horizontal, Commercial, Moody, Warm
Techniques
Low-key / chiaroscuro
Industries
Bags & Accessories
Color
Navy
Jet Black
Context
Advertising Campaign
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