Fendi Fendi Mamma Baguette starring JADE 2025

Description

A woman stands centre stage in front of deep red theatre curtains, captured in a theatrical performance setting. She wears a form-fitting black embellished evening dress with sheer upper panels, holding a vintage silver microphone in one hand while extending her other arm outward. Over her forearm hangs a pale embellished shoulder bag, showcasing the Fendi Mamma Baguette collection. The lighting is dramatic and focused, casting a spotlight on the performer against a darkened background. The campaign was photographed and directed by Scandebergs, with set design by Thomas Bird and choreography by Benjamin Jonsson.

Style

Vertical, Cinematic, Monochrome, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Bags & Accessories

Color

Background

Theatre

Context

Advertising Campaign