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  • ·Fendi Fall 2023 Ad Campaign Portrait by Craig McDean
BrandFendi
ProjectFall 2023 Ad Campaign
Model holding a black leather handbag wearing a sleeveless high-neck dress against a gradient blue background

Fendi Fall 2023 Ad Campaign 2023

Associated creatives

Kim Jones
Kim JonesFendi Women’s Creative Director
Ronnie Cooke Newhouse & Karl Bolander
Ronnie Cooke Newhouse & Karl BolanderCreative Director
Craig McDean
Craig McDeanPhotographer
Craig McDean & Masha Vasyukova
Craig McDean & Masha VasyukovaVideographer
Rianne Van Rompaey
Rianne Van RompaeyModels
Julia Nobis
Julia NobisModels
Mona Tougaard
Mona TougaardModels
Yilan Hua
Yilan HuaModels
Migoa Majoang
Migoa MajoangModels
and Farah Nieuwburg
and Farah NieuwburgModels
Melanie Ward
Melanie WardStylist
Anthony Turner
Anthony TurnerHair
Peter Philips
Peter PhilipsMakeup
Shelley Durkan
Shelley DurkanCasting Director
Alexander Bock
Alexander BockSet Designer

Tags

woman holding handbagwomanholding handbagblack leather handbagblack handbagleather handbagsleeveless high neck dresshigh neck dresssleeveless dressgold earringsreddish brown hairwoman in dressmodel holding bag

Description

Captured by photographer Craig McDean for Fendi's Fall 2023 ad campaign, this portrait features a female model posing against a smooth blue gradient background. She wears a sleeveless dark high-neck dress with contrasting grey trim and holds a quilted black leather shoulder bag with gold hardware. Geometric gold earrings frame her face, and her reddish-brown hair is neatly parted. The lighting is crisp and even, highlighting the textures of the apparel and accessories within a vertical composition. Bold typography reading FENDI ROMA anchors the bottom of the frame.

Style

Vertical, Commercial, Desaturated, Polished

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Navy (30%)
Gold (20%)

Background

Gradient

Context

Advertising Campaign