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Fender

The Tone Master Pro
Brand
Fender
ProjectThe Tone Master Pro
Date

May 2026

Description

Fender presents a commercial video showcasing the Tone Master Pro, a multi-effects processor for modern guitarists. The project features a performance set within a studio environment, utilizing a blend of live-action technique and integrated VFX to display the interface and tonal capabilities of the unit. The narrative leans into the technical versatility of the processor, highlighting the footswitch operation and model library through floating visual elements. The aesthetic relies on warm, amber-toned lighting to maintain an atmospheric focus on the hardware. 9iFX Studios managed the post-production and visual effects for this showcase.

Style

Horizontal, Commercial, Action, Warm

Techniques

VFX / visual effects

Industries

Consumer Electronics

Color
Chocolate
Jet Black
Background

Set-dressed

Context

TVC / TV Commercial

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