Fender: Player Series - Tele - Cafune
Brand
Date
Dec 2025
Description
Fender highlights the artistry of indie band Cafune in this Player Series campaign. Focusing on the songwriting process, the film features the musicians performing in a lush garden setting while showcasing the Telecaster guitar in a three-color sunburst finish. The production, helmed by GREATERGOOD, leans into a documentary-style approach. The visual language utilises warm, natural lighting and a distinct vintage film grading to create an intimate atmosphere, anchored by live-action techniques and a nostalgic, analogue aesthetic.
Style
Documentary, Horizontal, Clean, Nostalgic
Techniques
Analogue / film
Industries
Color
Camel
Charcoal
Chocolate
Background
Garden
Context
Brand Film / Corporate Video
Associated creatives
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