Fender: Player Series - Regrets - MakeUp
Brand
Date
Jan 2026
Description
Fender explores the intersection of personal care and musical expression in this campaign for the Player Series. The piece leans into a clean, minimalist aesthetic, using close-up tracking shots to contrast the clinical precision of cosmetic product displays with the tactile motion of a musician playing an off-white electric guitar. Produced by GREATERGOOD, the spot employs cinematic live-action techniques to bridge the gap between lifestyle product imagery and music media. The narrative is punctuated by direct, on-screen text that grounds the visuals, focusing on the sensory details of both the cosmetics and the instrument.
Style
Horizontal, Cinematic, Clean
Industries
Color
Cream
Camel
Jet Black
Background
Living Room, Office
Context
Brand Film / Corporate Video
Associated creatives
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