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Fender: Player Series Regrets Makeup :15

Brand
Fender
Date

May 2026

Description

Fender’s Player Series campaign, titled 'Regrets Makeup,' positions the electric guitar alongside personal care routines in a 15-second commercial spot produced by GREATERGOOD. The film explores the tactile nature of musical instruments through a live-action technique, moving from a curated arrangement of skincare products to focused shots of the instrument in use. Utilizing a warm, inviting visual palette, the commercial relies on natural lighting to highlight the textures and materials of both the guitar and cosmetic accessories. The production integrates text overlays to deliver direct messaging, contrasting the creative process of playing music with the aesthetic elements of a daily ritual.

Style

Horizontal, Commercial, Warm

Industries
Consumer Electronics
Context

TVC / TV Commercial

Associated creatives

GREATERGOOD
GREATERGOODProduction
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