Fender: New Player
Brand
Date
Jun 2022
Description
Fender explores the personal connection between musicians and their instruments in the 'New Player' campaign. Produced by STADIUM, the project features a series of intimate vignettes that highlight creators across diverse settings, from private bedrooms to quiet outdoor spaces. The visuals lean into a cinematic aesthetic, utilizing a mix of warm indoor lighting and natural daylight. By focusing on detailed close-ups and authentic performances, the campaign highlights the tactile experience of playing, emphasizing individual expression through a clean, live-action technique.
Style
Horizontal, Cinematic, Warm, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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