Fender: Music Never Dies

Oct 2022

Music Never Dies is a project for Fender that presents a historical montage celebrating the legacy of instrument craftsmanship and live musical performance. The work serves as an archival exploration of the brand's influence within the music industry, capturing the evolution of equipment and the enduring connection between musicians and their instruments. Crafted by the agency McGarrah Jessee, the project utilizes a documentary format to weave together vignettes of factory assembly lines, studio sessions, and stage performances. The visual language leans into a nostalgic aesthetic, employing Super 8 and 16mm film techniques, vintage film grain, and retro color grading. Post-production and sound design were handled by TBD Post.

Documentary, Horizontal, Nostalgic

Analogue / film, Super 8 / 16mm

Brand Film / Corporate Video