Fender: Lucia and the Best Boys
Brand
Date
Nov 2024
Description
Fender presents an intimate look into the creative process of indie rock group Lucia and the Best Boys. This documentary-style project captures the quartet discussing their musical influences and background within a brightly lit setting, interspersed with stylized performance footage. Produced and edited by Gusto.film, the work leverages a clean, live-action technique to bridge personal interview narratives with their performance work. The aesthetic leans into a vintage sensibility, framing the band against a curated studio space that highlights the relationship between the musicians and their instruments.
Style
Documentary, Horizontal, Clean
Industries
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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