Fender

Nov 2024

Fender presents an intimate look into the creative process of indie rock band Lucia and the Best Boys. This documentary-style interview series follows the quartet as they reflect on their musical influences and the formation of their signature sound. The production, handled by Gusto.film, balances candid conversational segments with cinematic live-action performance footage. The visual execution utilizes a clean aesthetic, punctuated by vintage styling that complements the band's stage presence. Fender oversaw the creative direction for the project, which highlights the artists' connection to their instruments within a bright, geometric-inspired studio setting.

Documentary, Horizontal, Clean

Music

Living Room

Brand Film / Corporate Video