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Fender: American Vintage II

Brand
Fender
Date

Jun 2024

Description

Fender’s American Vintage II project captures the brand’s deep-rooted history through a dynamic documentary approach. The piece weaves together archival footage of instrument manufacturing alongside contemporary musical performances, grounding the narrative in the physical act of creation. Produced with agency McGarrah Jessee and production service Catch+Release, the film leans into a nostalgic visual language. By utilizing Super 8 and 16mm film aesthetics, including authentic grain and shifting between monochrome and warm saturated palettes, the project bridges the gap between historical instrumentation and present-day artistry.

Style

Documentary, Horizontal, Action, Monochrome, Nostalgic

Techniques

Analogue / film, Super 8 / 16mm

Industries
Consumer Electronics
Color
Jet Black
Pure White
Context

Brand Film / Corporate Video

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