FELLR
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2022
Description
The brand identity for FELLR presents a comprehensive visual system across alcoholic seltzer packaging, out-of-home advertising, and editorial content. The project leverages a vibrant pastel gradient palette paired with minimalist typography to define the beverage brand's aesthetic. Execution spans across dynamic 3D renders, location-based photography, and motion graphics. The imagery leans into golden hour lighting and natural light, capturing the product within earthy settings and urban environments alike. Graphic design by Tom Schwaiger, photography by Chris Grundy, and 3D motion by Marcin Sulewski define the visual output.
Style
Horizontal, Commercial, Warm, Clean
Industries
Alcoholic Beverages
Background
Gradient
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