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FELLR: Brand Identity

Brand
FELLR
Date

Jan 2022

Description

The brand identity for alcoholic seltzer label FELLR establishes a visual language centered on soft, pastel-hued gradients and bold, minimalist typography. The project spans digital and physical touchpoints, ranging from 3D motion graphics to outdoor advertising and editorial campaign photography. Creative production for the identity was led by graphic designer Tom Schwaiger, photographer Chris Grundy, and 3D and motion artist Marcin Sulewski. The aesthetic relies on clean, modern compositions, utilising natural light and a warm color palette to reflect an outdoor, summery positioning. The execution bridges 3D renders and on-location photography to maintain visual consistency across all packaging and marketing assets.

Style

Horizontal, Commercial, Warm, Clean

Industries
Alcoholic Beverages
Background

Gradient

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