FELLR Brand Identity 2022

Description

An overhead-angle photograph captures a hand reaching into a brown and white cooler filled with ice cubes and several canned beverages. The scene is illuminated by warm natural sunlight, casting sharp shadows onto the sandy or rocky surface below. The composition focuses tightly on the cooler as the central element, showcasing the beverage cans resting amongst the melting ice. The warm color grading enhances the outdoor, summery atmosphere of the brand identity project for FELLR.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Alcoholic Beverages

Color

Background

Road

Context

Advertising Campaign