WSJ: Ty Haney : What is Activewear in a Post- Leggings World?

Sep 2025

For this feature in the Wall Street Journal, titled 'Ty Haney : What is Activewear in a Post-Leggings World?', photographer Molly Matalon documents the entrepreneur across a series of intimate, candid settings. The imagery moves between domestic interiors and outdoor environments, focusing on a lifestyle-oriented approach to portraiture. The series employs an editorial aesthetic that leans into a warm, earthy color palette. By utilizing both natural light and flash, Matalon captures a sense of authenticity, further emphasized by the use of grainy textures and analogue film techniques. The result is a multifaceted visual profile that frames Haney within her personal and professional spaces.

Editorial, Vertical, Warm

Natural light

Editorial