FedEx delivers a cinematic prehistoric narrative in this commercial spot, Stick. Set against a backdrop of snow-dusted mountains and rugged rocky terrain, the piece follows a caveman's frantic encounters with a pterodactyl and a Tyrannosaurus rex.
The project leans into dynamic live-action technique, bolstered by extensive VFX to bring the ancient landscape to life. Production was handled by Partizan London, with agency and creative support provided by BBDO New York. Visual effects and post-production were executed by Framestore and Company 3 New York, with sound design by Partizan London and additional work from Mackenzie Cutler.
