FedEx
Picture Proof
Apr 2026
FedEx introduces its Picture Proof delivery feature in this promotional campaign, tracking the service rollout through the eyes of a courier. The film features former NFL player Rob Gronkowski accompanying a driver on a residential route, moving from the delivery truck to doorsteps to demonstrate the new verification system. Shot with a commercial lens, the production leans into live-action technique and golden hour lighting to capture the day-to-day operations of the logistics network. The footage incorporates close-ups of tracking software and on-screen verification summaries, highlighting the technical functionality of the new feature.
Vertical, Commercial, Golden Hour
Slow motion
Vehicle Rental & Rideshare
House
Advertising Campaign, TVC / TV Commercial
