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Nike: Fast Society: Eliud

Brand
Nike
Date

Oct 2026

Description

Nike's 'Fast Society: Eliud' campaign centres on the preparation and focus of elite athlete Eliud Kipchoge. The film places the runner within a meticulously crafted retro control room, surrounded by vintage CRT monitors and analog computer hardware. The visual execution leans into a cinematic aesthetic, blending warm, amber-toned lighting with the cool, flickering glow of data-rich screens. The production design incorporates period-specific office elements, such as stacked paperwork and vintage consoles, to establish a distinct, technical environment. Sound design for the project was provided by Swell Sound, reinforcing the atmosphere through a detailed auditory experience that complements the live-action footage.

Style

Horizontal, Cinematic, Warm, Retro

Techniques

Analogue / film

Industries
Football (American)
Color
Jet Black
Burgundy
Background

Set-dressed

Context

TVC / TV Commercial

Associated creatives

Swell Sound
Swell SoundMusic / Sound
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