Farfetch Farfetch A/W 24 Campaign 2024

Description

A full-length menswear fashion campaign photograph for the Farfetch Autumn/Winter 2024 campaign, photographed by Tom Kneller and styled by Luke Raymond. Model Julez Smith stands on an urban sidewalk outside a modern building entrance with architectural glass panels, propping his left foot atop a polished chrome standpipe valve. He is dressed in an earthy, textured ensemble featuring a dark brown polo-collar knit sweater, relaxed-fit beige cargo trousers with side utility pockets, elongated ribbed knit fingerless gloves or sleeves, and tan sneakers. Tucked beneath his arm is a dark basketball, adding a sporty accent to the clean contemporary styling.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign