Fara Homidi

Aug 2026

The campaign for Fara Homidi's Pool Slick Mascara marks a bold entry into beauty editorial, bridging the gap between high-fashion imagery and cosmetic product storytelling. Photographer Zoë Ghertner captures a series of contrasts, ranging from sun-drenched rooftop portraits of Paloma Elsesser to moody, industrial vignettes set against car parks and motorcycles. Art direction by Carina Frey and Stefanie Barth provides a consistent visual language across the campaign, balanced by fashion styling from Alex Harrington. The imagery moves between the crisp clarity of natural light and the textured aesthetic of analogue film, grounding the product within a high-energy, eclectic environment that highlights both the beauty application and the technical components of the cosmetic packaging.

Editorial, Vertical, Warm, Clean

Cosmetics

Advertising Campaign