Fanatics
Bet On Kendall
Brand
ProjectBet On Kendall
Date
Feb 2026
Description
Fanatics enters the lifestyle-focused sports betting space with the Bet On Kendall campaign. The commercial centres on a cinematic rooftop terrace sequence featuring Kendall Jenner, framing the brand within a polished, upscale aesthetic. Produced by OBB Media with post-production and VFX by JANE, the work utilizes live-action technique and warm natural light to establish a premium visual identity. The spot balances narrative interaction with clean, expansive framing to elevate the sportsbook’s commercial presence.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Gambling
Color
Pure White
Medium Grey
Background
Rooftop
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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