Balenciaga: Fall 2026 Eyewear Ad Campaign

Oct 2026

Balenciaga’s Fall 2026 eyewear campaign presents a series of tight portraits focused on the season's optical and sunglass silhouettes. Under the creative direction of Pierpaolo Piccioli, the imagery explores minimalist aesthetics through a series of high-end, commercial compositions. The project features models framed against neutral, seamless backgrounds. Executed with soft, directional lighting, the photography highlights the texture of dark knit and leather apparel alongside the glossy acetate finish and metallic temple hardware of the eyewear. Each portrait maintains a direct, clean aesthetic throughout the collection.

Vertical, Commercial, Clean

Advertising Campaign