High-angle fashion campaign shot featuring a group of diverse models wearing sunglasses in a crowded setting.

Close-up portrait of a blonde woman wearing dark sunglasses and a beige trench coat with plaid collar detailing for Maison Margiela and Gentle Monster.

Close-up portrait of a woman wearing silver wire-rimmed glasses and red lipstick amidst lush green foliage.

Model with blonde hair wearing black sunglasses and a beige trench coat for Maison Margiela and Gentle Monster

Elderly woman with white hair and eyeglasses holding a fluffy white small dog for Maison Margiela and Gentle Monster ad campaign

Blonde woman wearing red top, black sunglasses and carrying black bag with yellow car and dark background

Two women with red hair wearing textured fluffy jackets and designer sunglasses against a clear sky background

Blonde woman wearing thin eyeglasses and a red satin dress standing before a row of vintage cars.

Maison Margiela and Gentle Monster Fall 2026 Ad Campaign 2026

About

The Fall 2026 ad campaign for Maison Margiela and Gentle Monster explores the intersection of luxury eyewear and fashion through a cinematic lens. Directed and creatively directed by Alex Prager, the project channels a nostalgic, narrative-driven aesthetic that leans into character-focused portraiture and rich, textured compositions. The series features diverse subjects set against evocative, immersive environments, ranging from crowded urban scenes to quiet, naturalistic outdoor settings. By incorporating techniques such as analogue film and dramatic natural light, the campaign achieves a grainy, raw quality that emphasizes the tactile details of the eyewear and garments.