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Blonde woman wearing red top, black sunglasses and carrying black bag with yellow car and dark background

Maison Margiela and Gentle Monster Fall 2026 Ad Campaign 2026

About

This image from the Fall 2026 ad campaign features a blonde woman with short hair wearing a vibrant red top and oversized black sunglasses. She carries a black leather handbag over her shoulder while posing outdoors at night. In the background, vintage cars including a yellow vehicle with illuminated headlights stand parked under the dark sky. The lighting is cinematic, casting stark highlights and shadows across her face and clothing. Directed and art directed by Alex Prager, the composition captures a striking narrative mood.

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Background

Night Sky

Context

Advertising Campaign