Maison Margiela and Gentle Monster Fall 2026 Ad Campaign 2026

About

This image is part of the Fall 2026 ad campaign for Maison Margiela and Gentle Monster, directed and creative directed by Alex Prager. A blonde woman is shown in profile, wearing dark black sunglasses and a beige trench coat with a structured collar. Her hair is styled with visible motion blur against an outdoor backdrop. The lighting is natural, casting soft highlights along her face and the collar of her coat. The composition captures a cinematic, candid moment with a shallow depth of field.