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Illustrated scene of three passengers seated on a train holding a dog, a VR headset, and shopping bags.
Four white wristbands with blue bold typography and F-Secure branding arranged horizontally on a dark background.
Top-down view of a smartphone displaying the F-Secure Safe app next to a tablet and wireless earbuds on a wooden desk.
F-Secure brand identity advertisement billboard featuring bold blue typography displayed in a public station interior.
Hand holding a smartphone displaying an F-Secure login screen against a backdrop of diverse illustrated people using devices
Illustrated scene of three passengers seated on a train holding a dog, a VR headset, and shopping bags.
Four white wristbands with blue bold typography and F-Secure branding arranged horizontally on a dark background.

F-Secure Brand Identity 2023

About

The brand identity project for F-Secure establishes a comprehensive visual language across digital platforms and physical touchpoints. This system integrates a palette of vibrant blues, white, and dark tones with precise technical grid designs, dimensional geometry, and custom typography to unify the company's software and security offerings. The project incorporates a wide array of applications, including animated mobile app interfaces, web design, and large-scale billboard advertisements. Through a blend of motion graphics, vector illustration, and lifestyle photography, the brand balances human-centric digital moments with structured engineering aesthetics to maintain a consistent corporate presence. Creative development for this project features contributions from Nomad on graphic design, Chester Holme on illustration, and Rennie Solis on photography.

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