Everlast
Everlast - XL
Brand
ProjectEverlast - XL
Date
Feb 2026
Description
Everlast highlights its XL apparel line in this action-focused sportswear campaign. The creative utilizes a mix of live-action technique and drone footage to capture athletes in rigorous, urban training environments, from rooftop pull-ups to sessions beneath concrete overpasses. The project channels a cinematic, gritty aesthetic through moody lighting and desaturated color grading. It showcases the functional versatility of the branded hooded jackets against stark, industrial architectural backdrops.
Style
Horizontal
Industries
Sportswear
Color
Jet Black
Forest Green
Pure White
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