BODYARMOR: Choose Better
Brand
Date
Feb 2026
Description
BODYARMOR brings a focus on athletic performance to their latest 'Choose Better' campaign. This commercial film tracks a diverse range of individuals as they navigate intense training sessions across indoor gym facilities, forest trails, and urban basketball courts. Utilizing a live-action technique, the cinematography emphasizes the physical exertion of the subjects through deliberate slow motion and energetic camera work. The project maintains a cool, atmospheric aesthetic, punctuated by moody teal lighting that ties together the varied training environments.
Style
Horizontal, Cinematic, Cool
Techniques
Slow motion
Industries
Color
Navy
Jet Black
Coral Red
Context
TVC / TV Commercial
Associated creatives
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