BODYARMOR brings a focus on athletic performance to their latest 'Choose Better' campaign. This commercial film tracks a diverse range of individuals as they navigate intense training sessions across indoor gym facilities, forest trails, and urban basketball courts.
Utilizing a live-action technique, the cinematography emphasizes the physical exertion of the subjects through deliberate slow motion and energetic camera work. The project maintains a cool, atmospheric aesthetic, punctuated by moody teal lighting that ties together the varied training environments.
