Etcetera
The Start
Brand
ProjectThe Start
Date
Jun 2026
Description
Etcetera presents The Start, a music video production executed by GREATERGOOD. The project captures a series of vignettes featuring young adults in contemporary streetwear, traversing environments that range from urban street corners with vintage cars to natural park paths and residential greenery. The visual narrative leans into a dynamic mix of cinematic framing and live-action technique, punctuated by lo-fi VHS-style inserts. This editorial approach prioritizes movement and varied textures, utilizing a palette of earthy tones balanced by vibrant neon accents.
Style
Vertical, Action, Cinematic, Warm
Techniques
VHS / lo-fi
Industries
Music
Color
Chocolate
Jet Black
Forest Green
Background
Street
Context
Music Video
Associated creatives
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