Etcetera presents The Start, a music video production executed by GREATERGOOD. The project captures a series of vignettes featuring young adults in contemporary streetwear, traversing environments that range from urban street corners with vintage cars to natural park paths and residential greenery.
The visual narrative leans into a dynamic mix of cinematic framing and live-action technique, punctuated by lo-fi VHS-style inserts. This editorial approach prioritizes movement and varied textures, utilizing a palette of earthy tones balanced by vibrant neon accents.
