Etcetera The Start 2026

About

The Start music video project produced by GREATERGOOD for Etcetera showcases a diverse group of young adults in contemporary streetwear apparel across multiple distinct environments. The visual sequence transitions between urban street corners featuring vintage cars and painted brick walls, natural wooded park paths, and residential green spaces. Subjects are captured in dynamic motion and confident close-up poses, complemented by VHS-style lo-fi camera inserts and cinematic framing. The colour palette ranges from earthy tones and rich greens to vibrant neon outerwear highlights, creating an energetic and urban aesthetic.