Estée Lauder, Zalando: It's Giving Dilemma
Brands
Date
Nov 2024
Description
Estée Lauder and Zalando collaborate on the "It's Giving Dilemma" campaign, a beauty project that captures a late-night interaction between three friends. The film features a stylized street scene where the group engages in conversation while incorporating product touch-ups into their routine. Produced by Le Berg, the creative execution leans into a cinematic aesthetic, utilizing moody ambient city lighting and neon storefront accents. The project highlights a contemporary approach to beauty content, favoring live-action techniques to emphasize the natural interplay between the talent.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Royal Blue
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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