Estée Lauder, Zalando
It's Giving Dilemma
Brands
ProjectIt's Giving Dilemma
Date
Nov 2024
Description
Estée Lauder and Zalando collaborate on the "It's Giving Dilemma" campaign, a beauty project that features a group of friends interacting in a city setting. The production, executed by Le Berg, captures a narrative-driven scene centered on interpersonal connection and makeup application. The film utilizes cinematic live-action techniques to frame the characters against a moody, neon-lit urban backdrop. By blending fashion and cosmetics, the campaign leans into a polished aesthetic, emphasizing atmosphere and character-focused storytelling.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Cosmetics
Color
Royal Blue
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
Associated creatives
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