Erès

Apr 2025

The Erès SS25 campaign is an editorial fashion series that centers on the house’s seasonal collection of lingerie and swimwear. Through a sequence of studio portraits featuring model Hilary Rhoda, the work highlights the fine textures of lace, knitwear, and patterned textiles against minimalist, neutral backdrops. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs drives a consistent, clean aesthetic across the campaign. The project utilizes soft, natural light to maintain an intimate quality, emphasizing the organic silhouettes of the garments. With fashion styling by Virginie Benarroch, hair by Joseph Pujalte, and makeup by Celine Martin, the imagery focuses on a pared-back, elevated approach to luxury fashion photography. Set design by Rafael Medeiros reinforces this controlled environment, utilizing draped fabrics and seamless textures to keep the focus on the collection’s intricate details.

Editorial, Vertical, Clean

Natural light

Lingerie & Underwear

White Seamless

Advertising Campaign