Erès

Jul 2024

The Erès FW24 campaign presents a minimalist study of the brand’s swimwear and lingerie collections. Photographed by Sasha Marro, the series centers on model Ajok Madel, utilizing a stark white studio backdrop to highlight the clean lines and tactile textures of the garments. With creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the visuals incorporate bold, stylized typography that interacts with the subject's form across the vertical composition. Fashion editor and stylist Virginie Benarroch emphasizes the collection’s silhouettes through precise layering and detail, while set designer Rafael Medeiros maintains a controlled environment to ensure focus remains on the structural details of the pieces. The campaign leans into macro photography and soft, natural light to underscore the quality of the fabrics.

Vertical, Editorial, Clean

Swimwear

White Seamless

Advertising Campaign