Erès: Erès FW24

Jul 2024

The Erès FW24 campaign presents a minimalist study of swimwear and lingerie, captured through an editorial lens. Photographed by Sasha Marro, the series centres on model Ajok Madel against stark, seamless white studio backdrops, allowing the graphic lines and rich textures of the collection to take prominence. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs drives the visual consistency, incorporating bold, stylized red typography across the frames. The project leans into a clean, graphic aesthetic, underscored by tactile macro details and soft lighting. With fashion styling by Virginie Benarroch and set design by Rafael Medeiros, the campaign emphasises form and silhouette through high-contrast compositions and sharp, minimalist framing.

Vertical, Editorial, Clean

White Seamless

Advertising Campaign