Erès

Jul 2026

The latest campaign for Eres Fall Winter 2026 masters the art of elevated simplicity, repositioning luxury swimwear within an editorial framework that prioritizes silhouette and form. By stripping away the noise of high-concept sets, photographer Dudi Hasson allows the collection to speak for itself, utilizing natural light to cast a soft, even glow that accentuates the technical precision of every garment. The imagery leans into a refined lifestyle aesthetic, where the focus remains steadfastly on the interplay between the human figure and the architecture of the swimwear. Model Maya Vozhdaeva anchors these compositions with a poised, minimalist presence, moving seamlessly from a vibrant, saturated pink one-piece to a sophisticated dark teal bikini. The inclusion of subtle, sculptural elements—such as strategically placed green plant stems—adds a touch of organic geometry without distracting from the clean, high-fashion lines of the silhouettes. This series demonstrates a confident restraint, utilizing a clean, off-white palette to emphasize the high-cut legs and intricate hardware details that define the brand. By pairing deliberate portraiture with an almost sculptural approach to fashion photography, the project successfully bridges the gap between high-end catalog work and avant-garde editorial, creating a timeless visual narrative that feels both accessible and distinctly aspirational for the modern, style-conscious consumer.

Editorial, Lifestyle, Vertical

Natural light

Swimwear, Fashion