Equinox
Circuit Breaker
Brand
ProjectCircuit Breaker
Date
Oct 2023
Description
Equinox presents Circuit Breaker, a fitness campaign exploring human performance through the lens of movement and resistance training. Captured by photographer 91 Rules, the imagery emphasizes the physicality of the workout experience, utilizing a mix of high-key commercial aesthetics and low-key chiaroscuro lighting to define form and intensity. Styling by Daniel Gaines and set design by Michael Younker frame the subjects against stark, architectural environments. The creative direction incorporates deliberate motion blur and precise overhead lighting to highlight the mechanics of the session, grounding the project in a sleek, modern, and action-oriented visual language.
Style
Lifestyle
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.