Equinox: Life Is A Ball
Brand
Date
Jun 2023
Description
Equinox presents Life Is A Ball, a commercial production directed and produced by Westside. The campaign features a group of dancers performing in a grand architectural hall, capturing synchronized movements amidst ornate balconies and tiled flooring. Leaning into a high-impact aesthetic, the project utilizes energetic camera movements and moody interior lighting. The visual composition integrates bold styling, including vibrant hair colors and saturated wardrobe choices, presented through live-action technique.
Style
Horizontal, Commercial, Action, Moody
Industries
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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