Louis Vuitton

Dec 2025

Louis Vuitton presents a portrait series featuring musician Future, captured in a campaign that highlights sharp menswear tailoring. Photographed by Liam MacRae with creative direction from Pharrell Williams, the imagery utilizes a minimalist grey studio setting to emphasize the subject's formalwear and subtle metallic accessories. The execution relies on a double-portrait composition, using reflective surfaces to create depth and receding perspectives. The visual language remains consistent throughout, relying on clean studio lighting and understated styling by Matthew Henson, hair by Nero, and makeup by Allie Smith to maintain a cohesive, commercial aesthetic.

Vertical, Commercial

Luxury Fashion Houses

Grey Seamless

Advertising Campaign