Louis Vuitton: Future for Louis Vuitton

Dec 2025

Louis Vuitton presents a portrait series featuring musician Future, capturing the intersection of high fashion and contemporary music culture. Photographed by Liam MacRae under the creative direction of Pharrell Williams, the imagery leans into a minimalist aesthetic defined by clean, directional lighting and sharp tailoring. The series features a double-portrait composition utilizing reflective mirror panels to create depth within a grey studio space. The editorial direction highlights the formal menswear through precise styling by Matthew Henson, accompanied by grooming from hair stylist Nero and makeup artist Allie Smith. This campaign serves as a polished look at the brand's current visual language.

Vertical, Commercial

Grey Seamless

Advertising Campaign