This commercial campaign for ENO, titled Cara de Azia, features internet personality Hide the Pain Harold navigating a series of everyday settings. The narrative follows the protagonist as he experiences heartburn during routine office tasks, art painting, gardening, and outdoor barbecues.
Produced by Surreal Hotel Arts, the work utilizes live-action technique and comedic timing to contrast the character’s signature strained expression with the quick resolution offered by the product. The visual approach maintains a clean aesthetic and bright lighting to anchor the humorous scenarios.
