Energy How
Heat Pumps
Brand
ProjectHeat Pumps
Date
Jan 2025
Description
Energy How explores the integration of domestic heating infrastructure through a detailed stop-motion animated campaign. Directed by AdSmart from Sky, the project utilises crafted clay-style models and tabletop animation to visualise sustainable energy solutions within a miniature landscape. The narrative follows stylized homes and rolling green terrain, employing cinematic warm lighting to transition between day and evening scenes. By leaning into nostalgic, organic aesthetics, the production highlights the functional role of heat pumps in a domestic setting using clean stop-motion techniques.
Style
Horizontal, Cinematic, Organic, Nostalgic
Techniques
Animation
Industries
Telecommunications
Color
Forest Green
Camel
Burgundy
Background
3D Rendered Scene
Context
Brand Film / Corporate Video
Associated creatives
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