Under Armour: Eli Ellis "Let Them Talk"

Sep 2026

Under Armour's 'Let Them Talk' commercial spotlights the intersection of youth culture and training, capturing a digital livestream aesthetic within a high-energy sports environment. Directed by Turner Brothers and produced by Invisible Collective, the film features content creator Eli Ellis reacting to basketball practice footage as it unfolds in an indoor gymnasium. The edit leans into a fast-paced aesthetic, alternating between the intimate glow of a desktop livestream interface and the expansive, warm-lit action of players performing drills. On-screen graphics and dynamic chat overlays ground the piece in modern digital commentary, while the live-action technique emphasizes the rhythmic intensity of the court.

Horizontal, Commercial, Warm

Sports Venue

Brand Film / Corporate Video