Elanco

Apr 2026

Elanco’s campaign for 'Dogs are Gonna Dog' presents a commercial spot that highlights the active lifestyle of pets. The narrative follows a golden retriever moving from indoor domestic settings to a series of energetic outdoor explorations, including forest trails and park environments. The execution relies on live-action techniques, utilizing rapid cuts to underscore the dog's movement across varied terrain. The visual language favors warm, atmospheric lighting to transition between the quiet of a living room and the textured environments of the outdoors. Production was handled by Photoplay / Playtime with creative direction from Today The Brave. Post-production and VFX were managed by Heckler, with music and sound design provided by Mosaic.

Horizontal, Commercial, Moody, Warm

Skincare

Living Room

TVC / TV Commercial