Elanco
Dogs are Gonna Dog
Brand
ProjectDogs are Gonna Dog
Date
Apr 2026
Description
Elanco's latest commercial, 'Dogs are Gonna Dog,' captures the high-energy lifestyle of canine companions through a series of rapid cuts. The spot transitions from domestic warmth to active outdoor exploration, following a golden retriever as it navigates wooded trails and forest terrain. Developed by the agency Today The Brave, the film leans into a lively, kinetic pace. The production features live-action technique and warm lighting, balancing quiet moments of indoor care with the textures of natural environments. Post-production and VFX were handled by Heckler, with music and sound design provided by Mosaic.
Style
Horizontal, Commercial, Moody, Warm
Industries
Skincare
Color
Camel
Off-White
Blush
Background
Living Room
Context
TVC / TV Commercial
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