Elanco
Dogs Are Gonna Dog
May 2026
Elanco’s campaign, Dogs Are Gonna Dog, highlights the rhythms of pet ownership through a blend of high-energy outdoor activity and quiet, domestic moments. The spot juxtaposes a golden labrador’s adventures—running across bridges and digging in the mud—with gentle scenes of care within a sunlit home interior. Produced by Photoplay and Playtime, the commercial leans into a cinematic visual style. The work utilizes live-action techniques to emphasize the interplay between active outdoor sequences and the warmth of a relaxed, sun-drenched living environment. Creative direction was led by the team at Today The Brave, with audio production supported by Heckler and Mosaic Music & Sound.
Horizontal, Cinematic, Warm
CPG / Packaged Food
Living Room
TVC / TV Commercial
