El Corte Ingles
Southern Cotton SS24
Apr 2024
El Corte Ingles presents the Southern Cotton SS24 fashion campaign, captured on location to highlight the seasonal collection's relaxed, textured aesthetic. The imagery leverages natural light and earthy tones to frame the garments within a rustic, coastal landscape. Photographer Fede Delibes anchors the editorial series, working alongside fashion editor and stylist Rut Baticon to emphasize the textile details of knitwear and patterned dresses. Makeup artist Ricardo Calero complements the clean, warm visuals, which feature model Britt van der Voort in a range of candid, outdoors-focused lifestyle shots. The project employs a mix of editorial and lifestyle techniques, incorporating an analogue film aesthetic to maintain a soft, organic quality throughout the campaign.
Editorial, Vertical, Clean, Warm
Natural light
High Street Fashion
Advertising Campaign
