El Corte Ingles: Southern Cotton SS24
Brand
Date
Apr 2024
Description
El Corte Ingles presents the Southern Cotton SS24 fashion campaign, captured on location to highlight the seasonal collection's relaxed, textured aesthetic. The campaign leans into a clean editorial style, utilising natural light to define the relationship between the garments and the environment. Photographer Fede Delibes frames model Britt van der Voort against rustic landscapes and coastal scenery. The series employs an earthy colour palette, with styling by Rut Baticon and makeup artistry by Ricardo Calero emphasizing the light, summery mood of the knitwear and patterned dresses featured throughout the collection.
Style
Editorial, Vertical, Clean, Warm
Techniques
Natural light
Industries
Context
Advertising Campaign
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