El Corte Ingles
Designers 24
Aug 2024
El Corte Ingles presents Designers 24, a fashion campaign that explores a balance between sharp, tailored silhouettes and organic, equestrian elements. The editorial imagery transitions between controlled studio portraits and textured, natural-light settings to highlight the collection's structure and material depth. Photographer Selim Soysal and art director Laura Porras del Puerto utilize both low-key, chiaroscuro lighting and crisp, clean studio techniques to frame the garments. Stylist Inés Ibán builds the visual narrative through layered pieces, ranging from structured burgundy pantsuits to glossy vinyl outerwear, often juxtaposed against the soft, matte textures of a white horse. Featuring model Aaron Shandel, the project relies on editorial, monochrome, and natural light aesthetics to emphasize the sharp tailoring and design details of the seasonal collection.
Editorial, Vertical, Warm
Natural light
Lookbook
