Edinburgh Gin’s 'Tastes like Raspberry' campaign highlights the brand's core product profile through a pastoral, live-action commercial spot. The sequence focuses on the raw ingredients of the spirit, balancing product shots with harvest-focused imagery.
Shot during the golden hour, the visuals utilize natural light to emphasize the vibrant textures of fresh berries and the clarity of the gin cocktails. Agency and creative partners AdSmart from Sky lead the execution, maintaining a warm atmosphere throughout the piece.
