Ebay: Haha
Brand
Date
Feb 2024
Description
Ebay’s 'Haha' campaign captures the intersection of consumer culture and digital engagement through a series of vignettes set in diverse retail environments. The commercial highlights shoppers interacting with their smartphones and exploring a range of physical store aisles, from clothing boutiques to musical instrument retailers. Produced by DOMO, the project leans into a clean, live-action technique. The visual narrative maintains a focus on candid consumer reactions, utilizing natural lighting to define the atmosphere across various big box and specialty retail spaces.
Style
Horizontal, Commercial, Clean
Industries
Color
Jet Black
Beige
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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