This commercial for eBay, titled Director's Cat, tracks a character's attempt to transition into kayaking after purchasing gear through the online platform. The narrative begins on a theater stage before moving to a domestic setting where the protagonist browses for equipment, including a helmet, wetsuit, and sports camera, followed by a sequence showcasing the challenges faced on the river.
The spot utilizes live-action technique to deliver its humorous premise, maintaining a cinematic quality throughout the production. Eleanor served as the production house for this retail-focused project.
